CSR orientation and employer attractiveness

Achieving a good organization-person fit is vital to organizational survival and can also create a win-win phenomenon for both employers and job applicants. One of the factors of this ‘fit’ can hinge on how job applicants perceive whether their prospective employers have corporate social responsibilities (‘CSR’) that match their own corporate social responsibility orientation (‘CSRO’) and CSRO can be one of the employer-attractiveness influencing factors. However, the construct and definition of CSR and CSRO have been elusive, subject to different social-cultural environments, time frame and value orientations of people. The outcomes of the research could be informative for both human resources management theory and practice in organisations where there is a debate over whether, and how, they should pursue a CSR agenda. Furthermore, this research adds to literature which seeks to link CSR, CSRO, employment recruitment and employer attractivenes.