Organizational Culture and Performance of Microfinance Institutions

Organizational Culture and Performance of Microfinance Institutions

The Moderating Influence of Marketing Capabilities

International Research Press ( 19.02.2016 )

€ 61,90

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The book targets business students at undergraduate and postgraduate levels of study. In addition, the contents of the book are relevant to managers of financial institutions in a developing country context. Inadequate access to finances is a major challenge faced by majority of people living in developing countries. The book provides tools for deepening financial access through micro-finance. The book describes the competitive nature of financial industry and further explains how organizational culture can be used to create competitive advantage by micro-finance institutions.

Détails du livre:

ISBN-13:

978-3-659-83633-6

ISBN-10:

3659836338

EAN:

9783659836336

Langue du Livre:

English

de (auteur) :

Owino Joseph

Nombre de pages:

272

Publié le:

19.02.2016

Catégorie:

Publicité, Marketing