Targeting the Future: Market Strategies for Senior Tech

As the DACH region's population ages, the demand for innovative solutions in senior care intensifies. Targeting the Future offers a groundbreaking look into how voice assistant technology can bridge the gap in elder care, enhancing autonomy and reducing isolation among seniors. Leveraging the Technology Acceptance Model, this book unpacks the motivations, preferences, and barriers that influence tech adoption within this demographic. Through detailed market segmentation, case studies, and practical strategies, it reveals the high-potential senior tech market and provides a roadmap for organizations to effectively introduce and promote technology that enriches the lives of older adults. As a must-read for professionals in healthcare, technology, and marketing, this book equips readers with the insights to succeed in one of today’s most vital markets.